Digital Marketing Infrastructure Landscape

Interconnected GEO Ecosystem - Interactive Visualization

Impact Level Legend (Hover/Tap elements to see connections)

Very High Impact on GEO (Thick solid line)
High Impact on GEO (Medium solid line)
Medium Impact on GEO (Thin solid line)
Low Impact on GEO (Very thin line)
Secondary Connections (Shown on hover/tap)
Digital Marketing Infrastructure Diagram An interactive hierarchical diagram showing GEO at the top, with SEO, PR, Social Media, and PPC services below. Hover or tap elements to see their connections. GEO Generative Engine Optimization SEO Search Engine Optimization PR & Brand Authority Social Media Marketing PPC On-page SEO (Content Marketing) • Blog posts • Articles • Videos • Keywords • Meta tags Off-page SEO (NAPs & Mentions) • NAP citations • Brand mentions • Backlinks • Social signals • Guest posts Technical SEO • Site speed • Mobile-first • Core Web Vitals • XML sitemap • Schema markup • Crawlability Local SEO • Google Business • Local NAPs • Local citations • Reviews • Local content • Geo-targeting Press Releases Thought Leadership Media Outreach (NAP Citations) LinkedIn Twitter/X Instagram YouTube Facebook Google Ads Meta Ads Display Network Analytics & Measurement Conversion Optimization Market Research Keyword Research Competitor Analysis SEO Audits Performance Reporting feeds NAPs integrates all

🔗 Everything is Connected

  • On-page SEO is primarily Content Marketing
  • Off-page SEO includes NAPs and brand mentions
  • Social Media functions as NAP citations
  • All components feed into and influence each other

🎯 GEO Impact Hierarchy

  • SEO (Very High - Green): Closest to GEO, largest impact
  • PR & Brand (High - Blue): Authority and trust signals
  • Social Media (Medium - Orange): NAP citations and engagement
  • PPC (Low - Red): Indirect impact through testing and visibility

💫 Interconnected Ecosystem

  • Hover or tap elements to reveal connections
  • Social platforms provide NAP consistency
  • Content flows through all channels
  • Analytics measures everything

📊 NAP Integration

  • Social Media: Business profiles = NAP citations
  • Local SEO: Directory listings and citations
  • Off-page SEO: Brand mentions across web
  • Consistency across all platforms critical for GEO